Founded in 1958 in San Francisco, Sundek began as a swimwear brand and quickly became a pioneer in surf fashion with its nylon and cotton-nylon shorts. By the 1960s, its bold prints and innovative velcro closures redefined freedom and comfort, but it was the iconic Rainbow Boardshorts that brought international fame, dominating European beaches by the 1990s.

Collaborations with surf legends like Kelly Slater and Mark Foo cemented Sundek’s status as a surfwear icon. The brand has evolved while preserving its core values. Since 2020, Sundek is proudly 100% Italian, blending heritage with innovation.